AIEA, Hawaii — Hawaii State Federal Credit Union (Hawaii State FCU) today unveiled a fresh new look and innovative approach to the member experience at its Pearlridge branch, which serves more than 16,000 members in Aiea, Pearl City and surrounding neighborhoods. The 3,896-square-foot branch underwent a redesign and renovation to deliver this hybrid branch concept, which responds to members’ demands for digital banking while recognizing the importance of privacy and personalized service when needed, such as applying for a mortgage or planning for retirement.
“While mobile and online features make it easier for members to complete transactions on the go, the brick-and-mortar branch is where trusted relationships and financial partnerships are built. That’s why we decided to invest in one of our busiest branches, to deliver an experience that meets the needs of all our members,” said Andrew Rosen, Hawaii State FCU president and CEO. “The new branch combines the newest financial technology with the great personal service that Hawaii State FCU has always delivered.”
The branch features a spacious, open layout, with “teller pods” taking the place of traditional teller counters. These freestanding stations allow members to complete transactions, get financial advice and manage their accounts with tellers by their sides, not behind a counter. The branch’s new private meeting rooms with glass walls provide a space for more in-depth financial conversations with a loan officer or investment planner.
For quick transactions and after-hours access, members can visit the new in-lobby teller machine in the 24/7 vestibule, which has the ability to deposit bulk checks and cash at the same time.
The branch’s Technology Center, which launched last year as a temporary mobile kiosk, was incorporated as a permanent fixture, equipped with handheld mobile devices and tablets. Here, branch staff teach members about the credit union’s mobile apps and online banking features available to access and monitor account activity.