Hawaii State FCU Promotes Heads of Marketing and Corporate Development
HONOLULU — Hawaii State Federal Credit Union (Hawaii State FCU) has promoted James R. Haid Jr. from director to vice president of corporate development, and Allison Maertens from director to vice president of marketing.
Haid, a 20-year financial services veteran, is responsible for developing relationships with select employer groups (SEGs) and securing external partnerships that lead to new loan growth opportunities and an increase in membership. Prior to joining Hawaii State FCU in 2013, he led credit union business development and marketing at Aloha Pacific Federal Credit Union and Hawaii USA Federal Credit Union. Haid is a graduate of Western CUNA Management School, a three-year training program designed for credit union managers at Pomona College in Claremont, California.
Allison Maertens oversees all marketing functions at Hawaii State FCU, including advertising, public relations, financial education, online marketing, and member communications and events. Under her leadership, Hawaii State FCU launched a successful rebranding initiative in 2014, which led to a boost in membership, member satisfaction and brand awareness. Maertens has a background in credit union marketing and business development, holding positions at Universal City Studios Credit Union in Burbank, California, and Los Angeles Federal Credit Union in Los Angeles, California. Prior to joining Hawaii State FCU in 2013, she served as a marketing manager at Roberts Hawaii and Mobi PCS in Hawaii.