Hawaii State FCU Introduces Innovative Branch Design at New Hawaii Kai Location
HONOLULU — Hawaii State Federal Credit Union’s new Hawaii Kai branch officially opened its doors this morning, following a blessing ceremony attended by credit union executives and community members.
Located in the Executive Plaza at Hawaii Kai Towne Center (6700 Kalanianaole Hwy., Suite 110), the nearly 3,000-square-foot branch incorporates an open floor plan and high-tech features designed to offer one-on-one engagement with a full range of financial services to its members. Hawaii State FCU is the first in Hawaii to introduce this hybrid branch concept, which responds to customers’ demands for digital banking while recognizing the importance of privacy and personalized service when needed, such as applying for a mortgage or planning for retirement.
“Our philosophy has always centered on building relationships with and responding to the needs of our members. Hawaii Kai is part of our long-term vision to adapt to the changing ways our members choose to manage their money,” said Andrew Rosen, president and CEO of Hawaii State FCU. “By providing customized service for each member, we are fulfilling our promise of being ‘always right by you’ as members go through their various financial stages in life.”
Members in a hurry can use a state-of-the-art self-service machine for withdrawing cash in multiple denominations or for deposits of multiple checks and cash. For those looking to conduct business with branch staff, new transaction stations are a unique replacement to the traditional teller window. These transaction stations provide a comfortable environment for members to engage with employees, ask questions or get financial advice with a teller by their side, not behind a counter.
“The branch’s open layout is flexible and modern, allowing for seamless transition between utilizing our technology and receiving high-touch service from a teller, one of our mortgage loan officers or investment services specialists,” said Liann Unebasami, Hawaii Kai branch manager. “It fulfills what members want most in a financial institution: convenience, innovation and accessibility, along with that personal touch that comes from a neighborhood credit union.”
The Hawaii Kai branch is Hawaii State FCU’s ninth branch in the state and will serve more than 9,500 members living in East Oahu. A member of the Hawaii credit union shared branching network, the branch will also be open for all credit union members in the area to conduct basic transactions as the only credit union operating east of Kahala through Waimanalo. The new branch employs nine full-time employees.